Eagles’ first Super Bowl can’t reverse falling NFL TV audience Gerry Smith


With a 30-second spot during the game reportedly costing million each, the expectations are obviously huge. The range viewers saw in this year’s Super Bowl was typical, some public service announcement types, others that targeted professionalism and some hoping to get a laugh and a few bucks from viewers. An entire cottage industry has developed based on analysing and declaring the most effective and popular spots. In this ad, Alexa loses her voice, causing high-profile stars to replace her. Cameos included Cardi B, Gordon Ramsey, Rebel Wilson and Anthony Hopkins. This also marks the first Winter Games where NBC will offer a live stream of the NBC broadcast network.

This year’s Super Bowl ads tended to err on the side of caution and avoided politics. Even though it wasn’t one that aired during the game, and it wasn’t really even an ad.

Are Super Bowl Commercials Worth the Price?

A Super Bowl ad from a auto company but they never show you their cars. That’s a dip of 4% from what the net drew two weeks ago.

CBS had each of the week’s four most-watched entertainment programs behind “This Is Us” – “The Big Bang Theory”, “Young Sheldon”, “Blue Bloods” and “Mom”. The season finale of “Ellen’s Game of Games” at 8 p.m. landed a 1.9/7 and 7.7 million viewers.

In an emotional surprise, real life pediatric cancer survivors come from behind a false wall to surprise and thank Hyundai owners in person for their contributions. But in a night of Super Bowl ads pretending to be anything but advertising, 30 seconds of nothing felt pretty on point.

The decline in Super Bowl viewership follows an National Football League regular season in which ratings dropped by 9.7 percent, prompting speculation about whether fan outrage over the take-a-knee protests played a role.

What many people may have overlooked is what really makes the US Super Bowl what it is: the devotion of players to the game, their professional merits as well as skill. After all, the answer depends on not just the circumstances of the business that is buying the Super Bowl commercial but also the skill with which their Super Bowl commercial will be created.


UniMas was third, averaging 820,000 viewers, followed by Estrella TV, which averaged 260,000 and Azteca America, which averaged 80,000.

Super Bowl 2018: The real contest -- will viewers tune in?